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Mitsubishi to return in India in collaboration with TVS mobility

Mitsubishi is gearing up to re-enter India’s car sales market by acquiring a 30% stake in TVS Mobility, an Indian dealership operator. As part of the arrangement, TVS Mobility will carve out its car sales business into a new entity, with Mitsubishi investing between 5 billion to 10 billion yen ($33 million to $66 million) in the new venture. Although regulatory approvals are still pending, Mitsubishi plans to deploy its employees to the dealership once the investment is confirmed.

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The new company will focus on dedicated showrooms for each car brand, leveraging TVS Mobility’s existing outlets and initially concentrating on boosting the sales of Honda cars.

Mitsubishi intends to engage in discussions with Japanese automakers to broaden the range of car brands and models offered in the Indian market. The dealership will also feature electric vehicles (EVs) and introduce new services, including the ability for customers to schedule maintenance appointments and purchase insurance through a smartphone app.

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The primary objective is to enhance sales of Honda cars, a segment already under TVS Mobility’s management. Mitsubishi will lead negotiations to diversify the lineup with additional Japanese car brands and models.